Websites for local businesses
Websites that make the phone ring.
We build fast, beautiful sites, then keep you climbing on Google and in AI answers. One team, one monthly fee.
Client sites and concept builds, all live. All built by Troia Digital.
The first three seconds
Same search. Two websites.
Your customer taps a result and waits. Watch which one gets the call.
Welcome to our website!
Serving the area since 1998. We offer a wide range of plumbing services for residential and commercial customers.
Please browse our pages to learn more about us.
Contact us6.8 secondsMost visitors are already gone.
Marianne Gourmet DeliThe real site, running live. Scroll it.
Left: an illustration of a typical slow site. Right: mariannegourmetdeli.com, loading live in your browser. Google: 53% of mobile visits are abandoned after 3 seconds.
Our work
Real businesses. Real sites.
Our newest builds: a deli in Delray Beach, a law firm in Westchester and a wealth advisor in Boca Raton. All running live right now.
Every client, live right now
Hover a site to scroll through it
After launch
Most agencies launch your site and disappear. We keep climbing.
Your site going live is day one. Every month after, we keep building pages and fixing what holds you back, so you rise above the competition in every town you serve. Here’s what that looked like for three local businesses.
Construction · Capital Region, NY
#1
in 9 New York cities
- The challenge
- Up against companies that had been established in town for decades.
- What we did
- Built the site, then went after all nine towns at once.
Geothermal HVAC · NY + VT
#1
across New York & Vermont
- The challenge
- A small company up against the biggest name in the region.
- What we did
- Targeted four New York counties and multiple Vermont markets.
Real estate school · NY + FL
P1
for course searches in two states
- The challenge
- Needed enrollments in two states with nothing in common.
- What we did
- Built pages for the course searches in each city they serve.
How do we keep them climbing every month?
Meet Athena, the AI that does the work ↓More wins on athenaseo.ai ↗Meet Athena
A website just sits there. Athena goes and gets you customers.
She’s the AI we built to work your site every day. She finds what people in your towns are searching for, builds the pages to win those searches, gets you named when they ask ChatGPT, and answers and books visitors at 11 PM.
The 10-engine scan
One Business Brain. Ten places it has to show up.
Every orbit is a place your customers ask. Athena checks Google, Bing and eight AI engines, and shows you the exact answer.
Demo data
11:47 PM · somewhere in your service area
Someone near you needs a roofer. They don’t search anymore. They ask.
Pick your trade, then watch what AI tells them.
Example answer. Athena checks your real searches in all ten places every week.
Meanwhile, town by town
Your competitors are taking the map.
Every town you serve is its own fight. Most owners only ever check the one they’re standing in.
What it’s costing you
Every month, about people search for what I do and don’t find me. About % would become customers, and each roofing job is worth .
Your own estimate · tap any number to change it. Athena finds the real figure in your Google Search Console data.
Why it happens
It’s not your fault. The old way was never built for AI.
A rank tracker, a page writer, analytics, call tracking, a chatbot, a monthly agency report. Six logins, six bills, and not one of them is watching what AI says about you.
Then, a different way
Meet Athena. The war room for local businesses.
Five specialists that share one Brain, the record of your business every tool works from. Here’s how it wins.
Now, the same map
Watch it turn. Town by town.
11:48 PM · one minute later
Same customer. This time, your website.
Your AI Agent answers in seconds, suggests what goes with the job, and takes their details before they ever think about calling someone else.
Proof, not promises
A fix only counts when Google says so.
Athena waits 14 days after every change, then checks your clicks in Google’s own data. Only real results count as wins.
01 / 07 · Inside Athena
What Athena does
A website is a storefront. Athena is the salesperson inside it.
It’s our own AI, running underneath your site every day. It gets you found on Google and in AI answers, town by town, catches every lead, and shows you exactly what came in.
Our own AI, working your site every day: found on Google and in AI, every lead caught.
Learns your business, then finds the towns and searches worth winning.
Builds the pages and fixes that move you up on Google and into AI answers.
Answers every visitor, day or night, and turns them into calls and bookings.
Shows what came in and from where, checked against Google’s own numbers.
02 / 07 · Inside Athena
The Business Brain
One memory for everything about you.
Athena starts by learning your business: what you sell, the towns you serve, who you compete with and what has actually worked. Every other piece reads from this one record.
It learns your services, towns and competitors. Every other piece reads from it.
- Learns from your site, your rankings and every conversation
- Knows your towns and your competitors
- Gets smarter every week it runs
Business Brain · learning
- ServicesDrain cleaning, water heaters, repiping
- TownsDanbury, Bethel, Brookfield, New Milford
- Competitors3 tracked in your area
- Searches48 worth winning
214 facts learned
03 / 07 · Inside Athena
AI Agent
Answers at 11pm. Books the job.
A trained assistant on your site that knows your business. It answers visitors in your voice, day or night, and when someone is ready it opens a quote form or a call button and sends the lead straight to you.
It answers visitors in your voice, day or night, and books them.
- Answers only from what your site actually says
- Turns questions into calls, quotes and bookings
- Shows you what people asked
Website chat · 11:47 PM
Do you do emergency drain cleaning tonight?
Yes. We have a tech on call until 2 AM in Danbury. Want me to grab you a slot?
Yes please, 12:30 works.
Booked Tonight · 12:30 AM · lead sent to your phone
04 / 07 · Inside Athena
AI CRM
Never lets a lead go cold.
Every call, form and chat lands in one place, sorted by who is most likely to buy. It drafts your replies, flags who is about to sign and gives you a short briefing every morning.
Every lead in one list, hottest first, with a morning briefing.
- Calls, forms and chats in one list
- Hottest leads first, reply drafts ready
- A 30-second morning briefing
Good morning. 4 new leads overnight.
- Gutter quoteForm · Bethel
- Water heater replacementChat · asked for a price
- General questionEmail · Brookfield
- Emergency drain callPhone · Danbury
Sorted by who is most ready to buy. Reply drafts are waiting.
05 / 07 · Inside Athena
SEO Pro
Point it at a competitor. Get a better page.
Athena finds the towns worth a page, studies the competitor ranking there and writes a better local page from your real details. Nothing goes live until you approve it.
A better local page for every town. Nothing goes live without your OK.
- One strong page for every town you serve
- Built from your real business details
- Drafts only: you approve before anything publishes
Outranking: competitor’s “drain cleaning Bethel” page
Quality check94Draft · waiting for your OK
06 / 07 · Inside Athena
SEO Live
See where you show up. Everywhere.
Live tracking of where you land on Google, Maps and inside ChatGPT, Gemini, Perplexity and Google’s AI answers. It shows who gets recommended instead of you, then turns that into a to-do list.
Where you land on Google, Maps and the AI assistants, and what to fix.
- Google, Maps and the AI assistants in one view
- See who gets recommended instead of you
- Fixes ranked by what they’re worth
“Plumber near me” · this week
- Google#9▲
- Google Maps#7▲
- ChatGPTNot named▲
- GeminiNot named▲
- AI OverviewsNot cited▲
07 / 07 · Inside Athena
Analytics
Know what’s making you money.
Where your visitors come from, including ChatGPT and other AI tools, and which ones turned into calls, emails and form leads. No Google Analytics to learn.
Which visits turned into calls and forms, including from AI tools.
- Calls, emails and forms tied to their source
- Visits from AI assistants broken out
- Results checked against Google’s own numbers
Calls & leads from the website
CallsFormsChatFrom AI
Where you stand
Five questions. Thirty seconds.
No judgment. Most local sites miss at least two of these, and every miss sends calls somewhere else. Answer honestly and we’ll show you what to fix first.
- 01SpeedDoes your site load in under 3 seconds on a phone?
- 02GoogleDo you show up in the Google map pack for your main service in your town?
- 03AI answersWhen someone asks ChatGPT for the best business like yours nearby, does it name you?
- 04CallsCan a visitor call or book you in one tap from every page?
- 05CareHas anyone improved your site in the last three months?
Next step
Get a quote, or just talk it through.
Tell us about your business and we’ll come back with a plan and a price. Here’s what happens after you hit send:
- We reply with a plan and a priceBased on what you tell us and a look at your current site.
- A 15-minute call to make it yoursYour services, your towns, what you want more of.
- Your first design in 5 business daysNothing goes live until you say so.
Get your free quote
Takes about a minute. A real person replies.
15+ years building websitesCustom quote for your buildNo long-term contract
Be the name they call.they book.they recommend.
See where you stand in 30 seconds, or talk to us today.