This replaces the proposal of September 12. Everything that was in it is still here — the plan, the reasoning, the prices — with three changes, and what the tracking has started telling us since.
The easiest way to judge this is to look at it.
Your site has been rebuilt on a private copy. Google cannot see it, and nothing on your live site has changed. Walk through it on your phone as well as a computer — most of your visitors are on one.
Open the rebuilt siteThe original proposal is still at troia.app/proposals/mja-law if you want to compare.
Three things, and all three are in your favour.
Finished and ready for you to look at.
Home, about, contact, quote, testimonials, the statute pages, the blog and all 57 court pages — each keeping its existing web address, so nothing you rank for moves when it goes live.
Of your 57 court pages, 39 name a single courthouse and all 39 now carry a verified record — address, clerk's number, hours and county, each checked against New York's own court directory. Those pages read their facts from that record and show a map of the actual building. The other 18 are county and region pages, which have no single address, so they get a county map and the courts inside it.
39 out of roughly 2,000. Verifying the rest, and keeping it current as courts move and consolidate, is the program.
The find-your-court search, the court-page layout with its facts panel, and the linking that puts every court within reach of its neighbours — built, and working on the rebuilt site.
Still ahead: county and state hubs as pages in their own right, breadcrumbs, courthouse markup, and the pipeline that feeds each court's verified facts into the writing of its page — the engine of the whole thing, and the bulk of the work.
Every page in the program is checked against the New York and Connecticut advertising rules before it reaches you. We built that check early and ran it once over every page, post and shared layout you have — 117 in all — so you can see what it does on pages you recognise.
We went through the install after the trouble earlier this year and took out third-party code the site no longer needed. Keeping your site secure is part of what we do and is never a line item — it sits inside the monthly, as it always has.
Your Google rating also comes through code we wrote and maintain now, with no third-party plugin that can be abandoned. That plugin was not in the proposal and is not charged for.
Athena's tracking did not exist when your site was built. It does now, and it decides how the next two thousand pages get written.
Every page is watched across nine search and AI engines, twice a month. That is the difference between building two thousand pages on an opinion and building them on evidence.
The first thing it tells us is about format. The pages that perform are the ones that explain a charge or a situation — what the offence is, what it carries, what happens next. Not pages about a place.
Each is built from a verified court record and reads as an explanation of what happens to somebody with a ticket in that court — not a page about a town with the town's name swapped in. And it stays evidence rather than argument: the first batch of fifty answers the question on its own, measured against what we have already recorded.
Built steadily, and measured as it goes.
This is the one change in this update that moves a date rather than a price. The September proposal put 250 courts at four to five weeks, and the whole two-state map at eight to ten. At fifty a month, 250 courts is five months and the full map runs to forty. We would rather set that out now than compress the schedule and put the library at risk.
New pages go out at no more than fifty a month, each batch measured before the next is written. Search engines treat a large run arriving at once differently from a steady rhythm, and at this size the measured pace is simply the safer one. It also means each batch learns from the last — which courts draw searches, which phrasing earns the click.
So the options below are a schedule, not a delivery date:
You can pause, stop or change scale at any point, and everything published stays published.
Two thousand pages only work if Google can find them and trust them.
County hubs ranking in their own right, AI search citing structured pages, and one correction updating every page that carries it — all set out in the original proposal.
Sixteen steps, in the same order, every time.
Condensed from the sixteen steps set out in full in the original proposal.
Every line, the same as it was.
| Site redesign — design system, every page rebuilt in place, forms migrated and tested, the court-page template, mobile pass, staged launch, two revision rounds | $4,930 |
| Included with any option below | −$4,930 |
| Court directory — one verified record per courthouse, geocoded and de-duplicated, with the searchable admin list and the facts panel every page reads from | $1,105 |
| Hub system — state and county hubs, the find-your-court search, the court-page layout, the linking between hubs and neighbours, courthouse markup | $1,870 |
| Approval step and compliance check — each batch emailed to you with preview links and check results, the automated check against the New York and Connecticut advertising rules, your notes applied before anything goes out, and the approval log | $1,275 |
| Athena setup — profile, keywords, tracking, and content rules written against the advertising requirements | $570 |
| Build, with the redesign included | $4,820 |
About 25 cents of it is Athena, the image and the search data. The rest is a person’s time. It gets more efficient in larger batches, which is why the rate falls with scale: $12 at 250 pages, $10.50 at 500, $9.75 at 1,000, $8.50 at 2,000.
Three lines, set out in full below.
| Monthly | 250 | 500 | 1,000 | 2,000 |
|---|---|---|---|---|
| Athena SEO AI Suite, and the scanningSEO Pro with the AI agent, SEO Live and Analytics, plus the scanning itself — every page checked across nine engines, twice a month. This line grows with the library, because twice as many pages is twice as much scanning. | $490 | $610 | $700 | $950 |
| Your own server, and its managementThe server, backups, updates, monitoring. | $500 | $500 | $500 | $500 |
| Our managementPage upkeep, reading the rankings and acting on them, court-data corrections, re-approving changed pages, your requests, the monthly report — and both teams behind it, ours and Athena SEO AI's, reachable whenever you need them. Every figure in this line is our time. | $610 | $890 | $1,400 | $2,150 |
| Monthly | $1,600 | $2,000 | $2,600 | $3,600 |
| Starting on our shared hosting insteadAvailable at 250 courts. Above that the library and the twice-monthly scanning need a server of their own from the start. | $1,200 | — | — | — |
Hosting and maintenance for nyenotary.com and arpinocpr.com, and code hosting, are included at every scale. This replaces your current $499 a month; there is nothing else to pay.
Lower at every scale, and it starts at $1,200.
The software and the scanning are now a single line rather than two, and that line is where the whole reduction falls. Your management fee is the same figure it was in September at every scale, and the server is unchanged. Nothing is removed from what you get.
| Scale | Monthly |
|---|---|
| 250 courtsWas $1,820 | $1,600 |
| 500 courtsWas $2,160 | $2,000 |
| 1,000 courtsWas $2,790 | $2,600 |
| 2,000 courtsWas $3,780 | $3,600 |
Each still includes Athena, the scans across nine engines twice a month, the management, the monthly report, and hosting for all three of your sites. There is no minimum term.
It is $500 of that, and it is the line people most want to question. A site of several hundred or several thousand pages places demands a ten-page brochure never does: a far larger database, the scanning and the page pipeline running against it on a schedule, and intake forms that have to respond immediately when somebody with a ticket is deciding whether to complete them. On your own server none of that competes with anyone else, and nothing that happens to another site can reach yours.
If you would rather not pay for your own server until you can see it earning, start on ours — $1,200 a month instead of $1,600.
Why only at 250: a library of 500 courts or more, with the twice-monthly scanning and the page pipeline both running against it on a schedule, exceeds what shared hosting will carry. We would have to move you within weeks and the $400 would begin then, so offering it at those sizes would only commit you to a cost you had not planned for. At 250 courts the load sits comfortably within it.
The condition, so there is no surprise later: that server is shared. If your site's load starts affecting the other client environments on it, we have to move you onto your own, and the $400 starts that month. We will tell you before it happens, not after.
Same build in every option. The only difference is how many courts, and how long it runs.
Start at 250. It is five months of publishing, it costs the least to find out, and at the end of it you will have real numbers next to the baseline above instead of a projection. If it works, scale up — the rate per page only improves. If it does not, you have spent the least possible finding out, and you still keep the rebuilt site, the court directory and every page published.
The one-time can be split into three payments if that is easier — $2,607 each at 250 courts.
Built on a copy, moved live in pieces, measured all the way.